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Google CEO Eric Schmidt has said the firm will not launch a new version of its own-branded Nexus One smartphone, claiming the original device has been a success despite reports of weak sales. In an interview with the UK’s Daily Telegraph newspaper, Schmidt said that the Nexus One “was so successful, we didn't have to do a second one.” He continued: “The idea a year and a half ago was to do the Nexus One to try to move the phone platform hardware business forward. It clearly did.” He added that the shift in strategy away from producing its own phones was proof of Google’s “flexibility” and “characteristic of [our] nimbleness.” Google launched the HTC-manufactured Nexus One in January making it available SIM-free and unlocked via the web, marking the first time the Internet search giant has sold a hardware device directly to consumers. However, according to independent studies, the firm shifted just 135,000 phones in its first two months. It has since started selling the Nexus One in operator stores in a bid to boost sales.

Elsewhere in his interview, Schmidt was keen to play down the conflict between Google and Apple, despite the fact that the latest version of Google’s Android mobile platform coincided with the launch of the new iPhone. "We don't have a plan to beat Apple, that's not how we operate," said Schmidt. "We're trying to do something different than Apple and the good news is that Apple is making that very easy. The difference between the Apple model and the Google model is easy to understand - they're completely different. The Google model is completely open. You can basically take the software - it's free - you can modify whatever you want, you can add any kind of app, you can build any kind of business model on top of it and you can add any kind of hardware. The Apple model is the inverse."